Marketing Planning


How we can help you

Be Proactive not Reactive

When any company is facing times of turbulence and change, it is vital that a marketing plan is put in place so that the organisation can adapt to the changing business environment.

The marketing plan helps a company to analyse the market it is in, and examine the ways that are available to achieve its strategic goals. Failing to plan often leads to poor understanding of the changing competitive environment, changing customer preferences, threats in the supply chain that may lead to increased costs, and so on.

Marketing planning quite simply is a way to be proactive rather than reactive, to make changes before your company is forced into crisis management and decline.

Feedback from our clients

Testimonials

DIRECTOR

Hospitality

“ It's a fantastic result for which I'm very grateful.I would recommend them to anyone needing help with their business".


dIRECTOR

Manufacturing COMPANY

“The result being full recovery of the debt by negotiating in person with the MD of the debtor company in a way that did not jeopardise either company.”

Director

Engineering COMPANY

“Instructing them enabled us to detach ourselves from the situation and carry on with our business.”

director

design COMPANY

"The first thing you will notice is that they listen, and very carefully, to properly understand your position."

Take a look what we do

Other Services

Creditor Pressure and Disputes

Creditor pressure and Business disputes can be the call to action to avoid a cash flow problem. Both require your prompt and full attention to stop them becoming a threat. There are many reasons why you can find yourself being put under pressure by your creditors, and if it's not immediately obvious and preventable then you need some advice. Business disputes are going to happen, some you will be able to sort out easily but, others will be more difficult and frustrating. Getting some expert and timely advice, and letting someone else handle it is often the best option.

Cashflow Finance

Being partnered with the right lender is key to your peace of mind. Anvil Business Advisory have the contacts to find the right finance package for you. You may already have had experience of how difficult it can be to solve cash flow issues through regular funding channels. At Anvil we have contacts with brokers who are expert at identifying your specific needs and can match you to the appropriate lender.

Commercial Debt Recovery

Bad debts are a serious threat to any business, we understand that completely. We also understand how important it is that your reputation remains intact. Poor debt collection methods can be just as damaging as the bad debt itself. Anvil Business Advisory operates in a respectful and professional manner with the aim of collecting your debt in full without incurring legal costs. No Win No Fee.

Strategic Direction

When a company is out of control, strategic direction often becomes vague and plans and actions poorly implemented. To be able to work towards a vision for the future for your organisation it is vital that clear strategic direction is in place. Our team of experts at Anvil Business Advisory will ask the right questions and give you the clarity you need.

Company Restructuring & Turnaround

If your company has a viable underlying business, it may be that re-structuring is the best option. This might involve entering into a contract with creditors, setting out how the business will operate and how much the creditors can expect to be paid. The process includes examining your management structure, credit systems and sales and marketing strategies. Our goal is to replace fire fighting and crisis management with focused action.

Directors Redundancy

A lot of directors are unaware that they are entitled to redundancy pay if their company goes into liquidation. Providing the director is an employee of the company entering liquidation he or she should be entitled to a redundancy payment. It is not automatic and you need to meet the necessary criteria, Anvil Business Advisory can look at your individual case and advise you.

Directors Personal Guarantee Negotiation

Directors Personal Guarantees are nothing new but when a PG gets called in it can be a shock, leaving you feeling trapped. It's a mistake to ignore it, and if you deal with it quickly it's usually not as bad as it first seems. We have a proven record of achieving excellent settlement deals that are in your favour. With the right approach repayment of the whole amount is rarely necessary.